Deutsche Bahn

For the first time, Deutsche Bahn is breaking new ground in storytelling.

Once a year, all families come together. Deutsche Bahn brings everyone together at Christmas. We produced an emotional homecoming movie. The focus is a little boy and his wish to Santa Claus.

Emotional Storytelling

For the first time, the important annual Christmas spot was not created with the lead agency. Deutsche Bahn has opted for an innovative approach. CAMPUS99 and the young filmmakers out of the network got the chance to realize this big campaign. As a Chief Creative & Content Officer, Richard has all the creative responsibility.

© Deutsche Bahn

Watch Christmas Spot

(Mouse over & click to play)