GENERATION Z

It’s time for change. Generation Z has arrived. And you’d be a fool to ignore them. Gen Z represents an unprecedented group of innovation and entrepreneurship. This group is focused on niche interests and if brands don’t recognize this now and get on board, they are going to be left behind.

They don’t use Social Media, they live it. Every day, every second, every swipe.

In an era of fake news, dog filter and social bubbles, GenZ also more likely to be able to push through the noise. Not only are they able to consume more information than any group before, but they have also become accustomed to cutting through it. They are perhaps the most brand-critical, bullshit-haters, the most questioning group around and will call out any behavior they dislike on social media.

To reach GenZ it’s not enough to create young & wild content. If you really want to build a brand relation you definitely need a deeper understanding of the GenZ behavior. Most important: take the GenZ seriously. Even if they are 20, 30, 40 years younger than you. Maybe today they are “just” viewers, but tomorrow they will be your future customers, or not.

For CAMPUS99 – The digital content powerhouse, Richard creates and produces various shows, channels, campaigns and branded formats made for GEN Z as Executive Creative & Content Director.

© C99

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