Dancing with the Stars

Take a global TV hit and turn it into a digital format for a whole new audience and build a new brand for digital channels.

“Let’s Dance” the german version of the global tv hit “Dancing with the Stars”. For more than 10 years it has been the second successful prime time show on television.

Richard created for the first time ever a weekly digital format extension made for social and digital channels only. We took the most successful dance-influencer (+100 Mio) from YouTube as host for this format. In each episode, we took the audience on the digital channels exclusive behind the scenes of one of the most successful television shows. In Facebook and Instagram Live Sessions, the audience got the chance to chat in realtime with the celebrities. A total new way for a prime time show on tv and it became a massive success.


Watch “Let’s Dance” Showreel

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